LOS ANGELES (AP) — Paramount Pictures' film vault is opening up in a virtual world.
Thousands of video clips from Paramount's movie library will be available inside the virtual 3-D online world of there.com, Paramount Digital Entertainment and Makena Technologies Inc. announced Wednesday to The Associated Press.
There.com members will be able to express themselves with seconds-long video clips of movie one liners with the VooZoo application, which was introduced on social-networking site Facebook last month. The snippets will cost about $1 and will play in a small window above avatars' heads inside the online realm.
The partnership between Paramount, a unit of Viacom Inc., and Makena Technologies, the San Mateo, Calif.-based company behind There.com, marks the first time a movie studio has allowed movie footage to be used inside the virtual world.
MTV Networks, another Viacom unit, previously enlisted Makena's There.com technology to create virtual worlds based on MTV shows, such as "Virtual Hills" and "Virtual Real World Sydney." MTV Networks will begin providing content for the VooZoo application within the next few months, according to the announcement.